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About Our Fish Oil

At Omega3 Innovations, we take our oil very seriously.

The omega-3 fish oil used in our products comes from wild cod captured off the north-west coast of Norway, following the strict sustainable fishing regulations of the Norwegian government.

After the fish are harvested, the cod livers are individually inspected before going on to squeezing. The oil is then purified in small batches under cold temperatures with limited exposure to air and light, ensuring the lowest oxidation levels in the industry.

Compared to other omega-3 oils on the market, our oil is the only one that has not been fragmented - a process where parts of the good fats are skimmed away to create a visually clear liquid. As a result, our oil is completely full-spectrum, mirroring the true fat composition of the fish.

We believe that the combination of delicately treated omega-3 oil and unsurpassed freshness is the reasons why so many of our customers report amazing benefits - benefits exceeding the results of regular fish oils.

Omega3 Innovations is proud to present omega-3 that is as close to what Mother Nature originally intended as possible. As we say in Norway, "Skål!" (That means "To your health").

Nordic Fishing Port

The Freshest Omega-3 Oil on the Market

The oil we use in all our products has the best freshness values on the market - and we have the numbers to demonstrate it.

In the omega-3 world, peroxide value indicates the freshness of an oil. The lower the value, the better. Scientists have suggested different values for the maximum acceptable peroxide number. According to Fatty Acid and Lipid Chemistry, a fresh and refined food product should have a PV below 1 meq/kg. Some researchers have also suggested that fish oils should always have PV levels below 2 meq/kg.

The oil we use in all our products, from Omega Cure to the Omega Cookie, has a PV of 0.1 meq/kg. Our PV score is especially impressive when you consider that the average PV level of regular fish oil capsules in a recent Norwegian test was over 15 meq/kg (or 1500 times more oxidized)!

To further examine the freshness of the omega-3, look at the TOTOX number, which combines two different freshness values. A good oil should have a value below 5 meq/kg. Our Omega Cure oil has a value of 2.2 meq/kg.

Ultimately, these numbers only provide information about the freshness of the oil directly after manufacturing. Since many oils take several months or years to reach the counter, the oil you are about to swallow may differ significantly from the reported value. Therefore, just like preparing fish for dinner, smell and taste the oil to make sure it is still good. Remember: A truly fresh omega-3 oil has no fishy taste or smell.

Free fatty acids 0.1 %
Peroxide value 0.1 meq/kg  
Anisidin value 2.0  
TOTOX value 2.2   
EPA 9.3 %
DHA 13.4 %
Total omega-3 29 %
Cadmium, Mercury, Lead content.
Complying with government
and industry requirements.
pg TEQ

Why Does the Freshness of My Oil Matter?


When it comes to omega-3, freshness equals potency. Not only does a fresh oil taste better and make it more likely you’ll commit to taking an effective dose every day - but fresh oil provides superior health benefits to old, oxidized oil.

To learn more about the importance of freshness, get an overview here. Or if you’re especially interested in this topic, we recommend reading our in-depth ebook, "The Rancid Truth about Omega-3 Fish Oil."

Meet the World’s Only Full-Spectrum Oil


Here at Omega3 Innovations, we offer a uniquely full-spectrum oil. In comparison to other omega-3 products, our oil has not been fractionalized, winterized, ethyl-etherized or any other "-ized.” This is because with each "minor modification,” the oil loses countless active micro-nutrients, plus the full family of omega-3s.

To learn more about what full-spectrum oil is and why it matters to consumers, read here.

Excellent Purity Standards


The purity of our oil is a topic near and dear to our hearts. Each batch of our Omega3 Innovations oil is purified twice, ensuring it is rid of all PCBs, mercury, and pesticides. Furthermore, the oil meets all government and industry standards for contaminants - including the strict requirements of the Norwegian government, which actively promotes fish oil to pregnant women and infants.

Some fish oil manufacturers claim that because their fish comes from pristine waters, it does not contain pollutants. This is far from true. The pollutants in fish are related to what the fish eats - not the quality of the water. Pollutants are unfortunately a global problem, and every fish oil must be purified from mercury, pesticides and other pollutants to be safe for consumption.

With our products, you can feel assured that they will only deliver the health benefits of omega-3 - and not any of the harmful side effects of pollutants.

Why Cod Liver Oil?


Here at Omega3 Innovations, we consider cod liver oil the king of omega-3 oils. Why? Well, we have a lot of reasons.

First and foremost, cod liver oil is no newcomer on the supplement scene. It has a long history and reputation for safety and delivering positive medical effects. In fact, cod liver oil has been prescribed by physicians since the 1700s for joint pains and even treating the symptoms of rickets. Since the resurgence of scientific interest in omega-3 in the 1970s, thousands of research studies have substantiated the positive health claims.

Beyond it’s rich history, we prefer cod liver oil for its excellent nutritional content and fatty acid profile. Cod liver oil contains only half the amount of saturated fats compared to regular fish oils. In addition, cod liver oil contains vitamin A and D. While the vitamin levels are reduced due to refining, the oil still beats regular fish oil, which does not contain any additional vitamins. Looking at cod liver oil from a fatty acid perspective too, we like that the oil contains lots of DPA (one of the lesser known, but important omega-3 members). In addition, cod liver oil naturally delivers higher levels of DHA than EPA - an especially important ratio for brain and nerve functioning. In contrast, the opposite is true for regular fish oils.

Finally, we trust in the cod liver oil’s traceability and sustainability. With mixed fish oils, it's hard to know where the fish originally came from or how it was harvested - particularly since many manufacturers use a blend of fish from South America, Africa, or China. Cod liver oil, on the other hand, comes almost exclusively from Norway or Iceland, and since the cod population is currently growing in record numbers, it is more sustainable to fish than other populations.

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