Solving Back To School Breakfast Stress with a Cookie

Your children could feel more focused, learn faster and become more physically fit just by making a one minute change to their morning routine. If this sounds unrealistic, you will be happy to know that science makes a good case for it.

What is “it?”

Eating breakfast. More importantly, “it” is consuming a high quality, nutritious breakfast.

The Back-To-School Breakfast Problem

Our mothers got it right. They insisted we begin the day with a solid breakfast consisting of oatmeal, fruit and a glass of fruit juice or milk. Smart mothers insisted we take spoonfuls of cod liver oil.

However, the world has changed, and largely, this good advice has been thrown away.

We see two distinct changes:

1. People have stopped eating breakfast.

2. Breakfast eaters are generally being fed by the multi-billion dollar cereal industry, which has turned cereal into a sugary treat typically devoid of healthful nutrients.

We should all be concerned with this evolution. Skipping breakfast has been linked to obesity (1), learning difficulties and a greater chance of developing heart disease later in life (2).From a nutrition perspective, an empty calorie breakfast consisting of sugar and “bad” fat foods contributes to chronic inflammation – the instigator of most diseases.

For children especially, skipping breakfast has serious consequences. Numerous studies have documented the impact of hunger on children’s ability to learn (3), revealing that hungry children are more likely to be inattentive or disruptive. Other studies have shown that children who miss breakfast make more mistakes on tests than their breakfast-consuming counterparts (4).

Three girls writing equations on the whiteboard

Fighting the Morning Stress and Evening Grazing

If missing breakfast is such a detriment to overall work, health and basic functioning, why do people pass it up? The most commonly cited reasons for skipping breakfast are lack of time and not feeling hungry in the morning.

Both of these reasons can be addressed with lifestyle changes. The people who don’t have enough time in the morning typically awaken tired due to inadequate sleep. Rather than prepare breakfast, these people try to get a few extra minutes of rest.

For the people who don’t feel hungry in the morning, often the reason is due to higher caloric intake late in the day, which in turn lessens the desire to eat early the following morning.

Finding a Healthy Solution

Ideally, everyone would eat earlier in the day and get more sleep at night. However, most people agree changing lifestyle habits is easier said than done. Still, eating breakfast doesn’t necessarily have to be a hassle. What we need is a convenient, tasty and nutritious meal that even the fussiest foodie enjoys eating.

Over years of testing and many less-than-perfect batches, we have come up with the perfect solution for breakfast woes. With the development of the Omega Cookie® and the Omega Heaven™, we have created a peerless breakfast for today’s busy lifestyle. Each Omega Cookie or Omega Heaven contains significant amounts of brain-boosting omega-3 from fish oil and hunger-curbing soluble fiber from gluten-free whole oats.

In addition, these breakfast cookies don’t compromise their healthy ingredients with added sugars, saturated fats, preservatives or coloring.

A Tough Act to Follow

Adding meaningful amounts of omega-3 from fish into food products is challenging because the fish oil separates from the other ingredients, creating a bad taste and smell. This explains why omega-3 manufacturers have only succeeded in adding minuscule doses into food.

While it wasn’t easy, our years of research paid off. We created a stable formulation for our cookies that contains 3½ teaspoons worth of fish oil per serving – the equivalent of a small salmon meal – without any hint of fishy taste or smell. By comparison, when the University of Maine attempted to create a fish oil bar similar to the Omega Cookie, they only managed to include a fifth of the amount of omega-3 as found in our cookie.

Omega Cookie contains 2000 mg of EPA/DHA, 5 grams of gluten-free oat fiber, calcium, vitamin D, and antioxidants

We believe Omega Cookie and Omega Heaven represent a nutritional breakthrough that promises to change the health of consumers both today and far into the future.

But of course, healthy ingredients don’t make a difference if people are not willing to eat their cookie every day. Luckily, we’ve got that covered. When we conducted a pilot study on school children at The Thinking Center, we found that 70 percent of the children were compliant with eating an Omega Cookie daily. When the children in our study ate the Omega Heaven, the response was even more positive. They loved the crunchy snap of the antioxidant-rich dark chocolate that enrobes each Omega Heaven.

Best of all, the Omega Heaven and Omega Cookie provide an individually wrapped, balanced breakfast meal that is easy to eat in the car, on the bus, or at the breakfast table with family. Truly, good nutrition could not be more convenient.

Science We Can Believe In

Preventive medicine behavior is all about balance. Not smoking, reducing body weight, exercising and modifying our caloric intake to reduce sugar while increasing the amount of vegetables, fruit, fiber and omega-3 in our daily diet – these are examples of changes we can make to reduce significant risk factors for many preventable diseases.

We designed the Omega Cookie and Omega Heaven to be part of our preventive lifestyle, to help all of us make the changes that will impact our health significantly down the road.

We are breakfast believers. Join us.


1. Nurul-Fadhilah et al. “Infrequent Breakfast Consumption Is Associated with Higher Body Adiposity and Abdominal Obesity in Malaysian School-aged Adolescents.” PubMed. U.S. National Library of Medicine, 8 Mar. 2013.

2. Eating Breakfast Could Save Your Life. WSJ News. Wall Street Journal, 23 July 2013.

3. Shaw, Mary E. “Adolescent Breakfast Skipping: An Australian Study.” Adolescence.Winter (1998): 851-861. UQ ESpace. The University of Queensland.

4. Cooper. “Breakfast Consumption and Cognitive Function in Adolescent Schoolchildren.”PubMed. U.S. National Library of Medicine, 23 Mar. 2011.

5. University of Pennsylvania School of Nursing. “Can Breakfast Make Kids Smarter?” ScienceDaily, 5 Feb. 2013.

Bo Martinsen, MD

Bo Martinsen is the co-founder and CEO of Omega3 Innovations. Born and raised in Norway, Dr. Martinsen received medical training at the University of Bordeaux in France and at the University of Oslo. He is ECFMG-certified in the United States. Dr. Martinsen has extensive experience practicing psychiatry, general medicine, neurology and preventive medicine, in addition to training in epidemiology (Ph.D program at the University of Oslo) and business administration. He has served as medical consultant to large international corporations focusing on stress management and synergistic medicine.

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2 Responses

  1.' Azarmik says:

    I never watch what I eat until now I’m a mom of two school-age kids, I do want them to have a good start in the minonrg. Our schooldays breakfast menus include:- hot steel cut oatmeal w/ flaxseed meal & drizzled w/ raw honey- multigrain toast drizzled w/ raw honey- “made from scratch” blueberries pancake w/ flaxseed meal- 1/2 avocado sprinkled w/ course salt & lime juice- bran flax or plain multigrain cheeriosOne of the above plus the following to complete one breakfast:- 1/2 hard boiled egg- low fat milk- 1 serving of fruitI hope this is a dietician-approved menu but certainly moms-approved :). Keep rotating these every weekdays I do feel like I’m running out of ideas!Enjoy your blog very much, particularly like your portion control. Keep up the good work!

    • We’re glad to hear you are enjoying the blog and that you are emphasizing the importance of eating a healthy breakfast. It is so important to set that example to children at a young age. Steel cut oatmeal, whole grain bread, eggs, and fruit – those are all winning combinations for young minds. Let us know if you ever have any questions about omega-3 or fiber!

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